The State of Open Source eAdvocacy
Facilitated by David Taylor, Radical Designs
The eAdvocacy landscape is rapidly changing. Old tools and tactics are losing effectiveness, but are also being superseded by innovative social networking and social media tools. In addition, “traditional” eAdvocacy platforms continue to mature, making possible a broader range of integrations and mashups. David will share his thoughts on where things are at, and invite lively dialog as participants assess the present and conjure the future.
Session Discussion Notes
INTRODUCTORY THOUGHTS content management has been solved in social activism
problems like dealing with advocacy data and crm have not been solved in the advocacy sector
in the last two years, new media has changed everything
foundational tools like donation processing used to have a lot of focus, but now people are using custom tools, web 2.0 and social media
mashups and open data are now very popular for example video, mapping, etc
people are focusing on mobilization
the role of large vendors like convio, care2 and democracy in action have monopolized the sector
WHAT ATTENDEES WERE INTERESTED IN
learning about nonprofit tools like decision-making solutions and crm and how open-source tools can be improved
data sharing - for example chicagocrime.org advocacy-focused data & crm workflow and data integration what things could be improved in non-profit sector with technology solving the problem of scaling & perceived lack of funding for technology in nonprofits
eADVOCACY TOOLS AND TACTICS
mobilization education and outreach through social media, flash movies, etc. persuasion and pressure through petitions basebuilding organization, data-centric and coherent communication methods like crm and email blasts event mobilization and organization - decentralized action, reporting, collective action interest education and outreach mashups - for instance put zip code and see
PROBLEMS email advocacy is not effective. more important than sending emails is taking advantage of the database of interested recipients and create leadership through them. something better would be to gather names for a petition online and deliver the petition in person.
facebook has changed eadvocacy. more people to reach out to but no email addresses to build list. social actions data standard being developed. what's the frame going to be? who's the audience?
REPORT BACKS 1. where's facebook taking the sector? 2. is edvocacy a tool in a toolkit since list-building isn't the only method anymore. 3. the impact of the obama campaign...people now want to do something. 4. community organizers know how to organize but eadvocacy people may not.