Texting Campaigns
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- Jessica’s service,Handstack.com, creates a one-on-one relationship with the recipient
- Opt-in is easier using org’s opt-in numbers or master voter files
- $250-$2500/10k/msgs/month
- How and what kind of engagement are we wanting?
- Reminder msg b/f event and survey a/f
- Organizing to attract people to come to events
- Announcements to take action along side email action alerts
- Immediacy of message and mobilize in real time
- Identifying use case is essential
- How to use for distributed group administration?
- Separate by demographics, i.e., address, zip code, etc.
Resources
- Mobilecommons.com: call and response
- Oneworldonline.com: health issues
- Progressive Technology Project; Powerbase; Disseminate to organizations
- Social Movement Technologies; How to use FB for organizing
- PopVox.com; political engagement direct to elected officials