Open Source Community Management
- Social media
- Email blasts
- Other? Yammer, Skype, Slack
- Listening dashboards are cool
Rules of Community Engagement
Rules of Community Engagement are the same across networks.
- Starting a community – use sock puppets. Answer all questions.
- Turn users into evangelists.
- Email lists – figure out high interaction users.
- People who sign up and engage over time are valuable as evangelists.
- Identify top 10 community evangelists. Give them some kind of exclusive access.
- Arrange conference call with potential evangelists, ask them for feedback about your work, make them feel special.
- Examples of helping people help each other:
- Hold a tweet chat
- Create a Facebook group
- Create an online forum
- Forum software on a subdomain:
- Get Satisfaction
- Higher Logic
- Listening, connecting users to each other, sharing relevant content
- Monthly events are a great way to promote a new online community
- Slack is an uber tool
- Use it as a messaging app
- Use it as a forum
- Use it as a can opener
- Use Canva for creating easy image online content for social media
Breakdown of content
30% your own, 30% relevant stuff from others, 30% amplifying other people’s posts, 10% delightful things
Check out this meetup: meetup.com/octribe