Movement hosting narrative
Many of us who provide hosting services explain poorly
we have reason we thinking folks would move but don't think it resonates
700 people
- still use services
extrapolate: stories from other groups that care about this issue and let us know why you think they are motivated
Why:
- digging into why movement hosting matters
not the technicalities
why it's meaningful
why it matters
I want to take care of my community
- protect privacy
Desire for liberation, from some infra they know is surveillance us or taking away ownership ---
potential audience:
- have a couple of websites, hosted in various places
I have a vague sense of distrust would like to be relieved from without knowing any of the particulars and I fear that it will be
I want relief (anxiety, distrust) ---
- someone set up sites without providing dns, and other
- didn't have an agreement to transfer ownership and lose their domain, website
- lost of content
- no relationship to host
- lack of control
- people approach mvt hoster with this experience
we want to be stable host and provide tools like DNS register
---
to work with people that are aligned with your values
- working with migrant communities: would you put money into company that was supporting oppositiong
- what would be a specific story,
how to make it less abstract
if I'm talking a vendor,
if Google was taking advantage of migrant workers: this value aligns
making sense out of complexity
values:
- integrity and accountability
- this hosting providers are accountable to me and make it clear
trust, relationship of trust
---
desire for liberation
fairness
alienation: can't talk to a person, of capitalism
interdependence and solidarity
building the world thru practicing building the world
--- safety
solidarity
autonomy
care
responsible
security
walking the talk:
mutuality
sustainability
participating in
we agree
planting seeds >> sustainability
doing my part,
cool jeans?
Spain 2018 and trade offs exercises: what makes a good provider?
Why do you care?
Who are the decision makers?
Change
individuals:
creepy
conveinant
why aren't they?
- there's not a capacity
- convenance
- familiar
trust
how to make recommendations:
- based on the trust that we've built over years
social capital and relationships
the broccoli and fast food
metaphors
what is top of mind?
Tactics
tailor narrative to needs of audience
- using metaphors (movement hosting as broccoli)
visualization:
who are we trying to reach
what do they care about
reflection
- who do we want?
- who do we need?
storytelling
cost and scope:
- provider: statewide data center
ignoring the reality of the scope/scale of webhosting
value proposition:
- messaging strategy
- get clear on vp: part of a business plan
- what value are we bringing into the world that makes us distinct:
why the move should be done in the 1st place?
- independence and not being locked in
success of their story telling
we could talk about security with countless examples of corporate failures
how many different entities and stories can a single entity tell at a given time?