Behavioral economics

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Participants: mix of domain experts and interested amateurs.

  • Inspiring people to move forward
  • Helping people understand risks


  • Learn from mistakes, and observe
  • There is a psychology that exists, it's the default. It's here to stay. And it's used for evil (e.g. trump). Fear and shame are really easy to manipulate people on.

Endowment Effect

  • Given a resource that is limited
  • If we gain something, it is OK, but losing the same thing is much much worse.

Is it sustainable? Does it make change? And does it amuse the fuck out of me?


People have desires. How much can you influence with this desire? Ethics is a key component of this. Can often be skewed by personal utility vs. collective/societal utility. People experiencing fear tend to think more of the personal.

Richer people aren't necessarily happier because they are acclimated to what they have. Sometimes a rich person will be very upset over losing something trivial (e.g. $20).

Something that you don't even care about (e.g. candy tray) suddenly people start caring about them once they are taken away.

We have our frontal lobe/smart brain, and our "toddler brain" that is unable to understand that things that are triggering to it aren't actually happening. When the Toddler Brain is activated, you are not in your best decision-making space. Very reactive.

Shared story about a hit-and-run between someone with a car in very poor condition, and the reaction is usually "did you go after him?" But it's an emotional response. The person shared that they thought about empathy and that it will be OK, but the other person has it worse. Good thing they had insurance! That is "advanced humanity" - moving thinking forward.

"He" totally appealed to people sense of loss (great again) and that they should be entitled to. We need more compassion and sympathy to people on the other side. The election was shocking mostly because the polls showed a victory but it was not the case. Feels very much like a loss.

Threat-based (external) worldview vs future-based worldview. It's critical to use compassion to help connect with those who have experienced loss.

48 Laws of Power - Robert Green