Anticipating the death of corporate social media

Corporate Social Media is Dying, what should non-profits do?

Short answer: revise or create their comms strategy.

Where are your people at with the impact of social media? On their work/lives?

Lifestyle

• There are different generations of social media, and their state of thriving and impact on work/life are different
• To broadcast their lifestyle to friend & strategies
• To archive their thoughts and photos
• Live (e.g. webinar, etc. selling stuffs)
• Most people aren’t “posters”
• To lurk on others

Promotion (self/idea)

• Artist communities share their work & engagement
• Journalists have a tough time leaving social media, even if they want to, because its where this promote their work
• I miss events because I’m not on social media
• LinkedIN - trying to find a job would be vv difficult - even in applications
• Means of bringing in traffic

Health/Critique

• Impact - they feel stressed out - because others around them seen to have better lives than they do
• Impact - double-edge axe. Enemy will know what
• What does healthy social medial look like?
• I killed twitter acct, I killed Reddit. Use FB for Family, I use IMGUR news + meme
• People seem tired of new platforms
• Impact - they feel drained by all the doom scrolling
• They feel addicted to doomscrolling
• People have gotten used to harassment
• Impact - they feel burnt out

Journalists

• Staying up to date on the news
• People - ie journalists - are concerned about how ownerships of companies affects the safety of their comms
• Concerned: If twitter crashes, holes in their articles (oembed)

Organising

• How can we compensate for the reach possible with twitter. Future of amplification
• Disconnect between the theory of change
• Staying up to date on what organisations ace up to?
• Our users don’t seem to want everything to be social
• Slactivism (hit like button)
• What are they using?
  • Insta
  • FB
  • Group
• How politically are groups thinking?
• Spectrum of movement groups
  • Don’t use (for whatever, lack of capacity to understand it’s danger)
  • Don’t want to use but feel like we have to?
  • Very committed to using
• Light touch points for contact
• Fundraising
• Awareness - raising campaigns

Community/Networks

• Seeing inspiration from community
• Smaller communities = less risic
• Staying connected to friends who live abroad
• Threshold for following & connections (grocery rule close ties)

QAF’s for guiding people through our social media reality

• How to avoid lockin to a network?
• What kind of interactions do we intend to encourage & discourage
• Could this be a group chat?
• What don’t you want to share?
• Who is your potential current audience
• Who can read your DMs?
• Where else do your communities live, socialise, engage?
• Who are you reaching that you don’t want to be reaching?
• Who is doing this work?
• How do you move your followers and content?
• What are the advantages of small & local vs huge & global?
• Are you measuring your impact of social media
• What are your concerns about social media use in the context of the current
• Are you measuring your social media impact? How?
• What’s the ROI for using the platform for my campaign/ Intake / business
• How is this platform affecting my well being?
• How would your mental well being improve by not being on these platforms?
• Does your tool serve your audience?
• What are the hidden costs?
• What are harmful policies for people at risk?
• How dependent am I on these platforms?
• What do these platforms know about you that your most closest friends don’t?
• Why not communicate this announcement via email?
• What are questions that people should ask themselves more often?
• Would having your own website meet your needs/be a good alternative?
• Could I survive without social media
• Who owns/controls the platforms?
• Do I have the contact details of my friends?
• Privacy. Is it safe?
• What personal details are required in order to use the platform
• Is this the best way/only way? Using social media? Is there another way?
• What is social media doing for you?
• What are you trying to accomplish? How can social media support that?
• Is my reach effective?
• What are the motivations of the provider?
• Is my use of the platform empowering the opponents of our mission?
• What type of governance works for you?
• How doe the form determine what is communicated. What types of interactions are possible?