Open Source Community Management

Tools

• Social media
• Email blasts
• Forums
• Other? Yammer, Skype, Slack
• Listening dashboards are cool
  • Scoop.it
  • Hootsuite

Rules of Community Engagement

Rules of Community Engagement are the same across networks.

• Starting a community – use sock puppets. Answer all questions.
• Turn users into evangelists.
• Email lists – figure out high interaction users.
  • People who sign up and engage over time are valuable as evangelists.
• Identify top 10 community evangelists. Give them some kind of exclusive access.
• Arrange conference call with potential evangelists, ask them for feedback about your work, make them feel special.
• Examples of helping people help each other:
  • Hold a tweet chat
  • Create a Facebook group
  • Create an online forum
• Forum software on a subdomain:
  • Get Satisfaction
  • Higher Logic
  • Jive
  • Lithium
• Listening, connecting users to each other, sharing relevant content
• Monthly events are a great way to promote a new online community
• Slack is an uber tool
  • Use it as a messaging app
  • Use it as a forum
  • Use it as a can opener
• Use Canva for creating easy image online content for social media

Breakdown of content

30% your own, 30% relevant stuff from others, 30% amplifying other people’s posts, 10% delightful things
Check out this meetup: meetup.com/octribe