View source for Effective Social Media Engagement

*What works, what are the challenges and how we should work forward?
*Definition of engagement: get people to act and have dialogue.
*Ideas on engagement strategies:
**Create event, target specialized audience and nurture with personalized emails (specifically with personal contacts)
**Larger scale: twitter boosts, optimizing 
**Make social media more warm, personal, emotional, humanistic
**Tracking audiences into target them.
**Shift from content sharing to creating engagement/dialogue. 
**How to use engagement to connect people with other people who have similar likes/objective/goals.
**Measuring audience
**Visuals/graphics/data gets more shares but minimizes engagement 
**Posting the right questions?
**http://ajplus.net/: 30 second, captioned video 
**Upworthy style
**ambassador program: people who publicize your org
**Closed Facebook alumni group 
**The influences: 5 influential people from your community who will be leaders of your campaigns. 
**Skim program: Closed Facebook group to share special content so they can then share. 
**Slack: chat system, good replacement for list serves 
**People respond to other people, share other peoples story
**Focus on end goal: vanity metrics, website hints, defining impact metrics.
**Thinking about partnerships, who can you work with that have same values & what public can use.
**SMS strategy: mobile comments, revolution messenger. Downside: expensive.
**What’s Up mobile groups.
**Meta Platform
**CVCRM: see engagement of your community
**Action Sprout: User analysis
**Having the right message to meet need of the community you are serving

=Concluding Thoughts=
Experimenting is important, personal connections, sms, nurturing with personal relationships, partnerships, taylor post to each platform,

[[Category: 2015]][[Category: Social media]]