Viral Coefficients: How can organizations maximize the number of donors who promote an organization's work?
Facilitated by Todd Spitz, GiveLoop
Todd will facilitate a discussion that tackles fundamental questions about social media: Is simply sharing it on Facebook & Twitter enough? What types of incentives can be provided to donors to get them to promote for you? Is it better to focus on all of your donors, or only the ones who are already more likely to promote for you?
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