https://devsummit.aspirationtech.org/index.php?title=Technologies_for_mass_communications_beyond_email&feed=atom&action=historyTechnologies for mass communications beyond email - Revision history2024-03-29T07:19:11ZRevision history for this page on the wikiMediaWiki 1.35.1https://devsummit.aspirationtech.org/index.php?title=Technologies_for_mass_communications_beyond_email&diff=2522&oldid=prevEvelyn: Created page with "-David Taylor Tech Director Avaaz --Communications with big and smaller organizations. --People's ideas thoughts communicate from one to many? --What tools? Methods be..."2017-11-29T23:42:35Z<p>Created page with "-David Taylor Tech Director Avaaz --Communications with big and smaller organizations. --People's ideas thoughts communicate from one to many? --What tools? Methods be..."</p>
<p><b>New page</b></p><div>-David Taylor Tech Director Avaaz<br />
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--Communications with big and smaller organizations.<br />
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--People's ideas thoughts communicate from one to many?<br />
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--What tools? Methods beyond email SMS.<br />
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Questions <br />
--Advocacy emails who reads them? Fundraising campaigns why do they suck?<br />
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--Others bringing up SMS, other technologies. Click to call.<br />
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--One to many that isn't just broadcasting, more of a cross talk.<br />
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--What do we need to try and explore?<br />
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Topics?<br />
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--Email people use it because it works--fundraising letters, they provide more revenue than cost? We know that their are broadcast technologies that work, SMS for mobilizing, direct calls.<br />
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--A lot of orgs have got locked into email because it's cheap and it works (somewhat). Cost, access, efficacy.<br />
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Global Adoption.<br />
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--US people widely use it, though younger people, newer internet users don't use it--Whatsapp has greater penetration, other social media platforms. Some markets are not accessible.<br />
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--Facebook basic access--email doesn't work they use phones. Can send SMS but there's a scaling problem. <br />
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--Case study 13000 people mobilizing against airport muslim ban in Bay Area, $5000 USD per blast--very expensive. Baseline costs were too high.<br />
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Corporate Control<br />
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--Facebook has invested heavily into Messenger, but not open.<br />
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--Whatsapp--how do you use it to mobilize your base? Not sustainable or scalable, not easy to pivot and adapt to them.<br />
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Non-email mediums:<br />
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Peer-to-peer messaging <br />
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--In US, questions of efficacy.<br />
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--Loophole in law someone pushes a button to initiate a call through volunteers--allows for millions of mass SMSes. <br />
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--Hustle, relay. Volunteers can have conversations. Used by political campaigns ยข5 a message cost. <br />
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Click-to-Call<br />
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--VOIP apps, call power.<br />
--Trilio has a .org wing building advocacy tools.<br />
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Fundraising<br />
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--Not many case studies of orgs using these non-email tools for fundraising. Only in case of disasters when a portion of phone bill goes to charity when you send an SMS.<br />
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Issues<br />
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--Audiences in global south that don't even use SMS but WhatsApp.<br />
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--Medium needs to be context dependent for different kinds of activities. <br />
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--Figuring out baseline for metrics is difficult over time.<br />
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--How did we end up using email?<br />
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--Only technology available at the time.<br />
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--Dream platform using multiple mediums based on user responses and behavior. <br />
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--Platforms exist that allow user to choose which platform that they want to use. Nationbuilder access social media, email, SMS various platforms to build user profile. <br />
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Problems (and advantages) of email<br />
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--Has there been an "abuse" of email campaigns?<br />
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--Political campaigns don't care about lists and long term relationships.<br />
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--Email is good for testing content. It can help to mobilize people once they've been engaged. Hard to do it with 150 characters.<br />
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Problems of SMS, similar platforms<br />
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--Demoralizing for volunteers.<br />
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Beyond Email Case Studies<br />
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--Using snapchat with youth. When filters were being used, there was a campaign that was active. Awareness raising. Using geo filter.<br />
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--Chinese social media landscape might offer some examples.<br />
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--Facebook messenger API was open at one time, allowed people to send mass emails. Platform locking, you can't send message beyond a few people. <br />
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--Moveon Spoke--version of Hustle.<br />
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--Signal has APIs that allow you to go around carrier and cost limitations.<br />
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--HOPE more like a conversation. Can engage and build relationships through multiple messages/ SMS.<br />
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--Browser push notifications, how can we leverage them? A free way to do mass-messaging.<br />
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--Platform for donations. Ways for non-profits to communicate with donors. Donors are empowered to reach out to orgs.<br />
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--Limit constraints to pro-active communications. Does sending a limited number create greater value for each message.<br />
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--Similar to Kiva.org or gofundme<br />
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--If you can get users to install an app, it can be possible to do push notifications?<br />
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--Does this positively impact how people interact with and communicate with orgs?<br />
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Global Topics/Themes<br />
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Warm vs Cold<br />
--Methodology, processes<br />
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Short vs Long Messages<br />
--Room to grow<br />
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Broadcast vs Conversation<br />
--Distributed conversation and volunteers.<br />
--Room to experiment how to manage.<br />
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Adoption of Alternative Tech<br />
--How do they use, get to use.<br />
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Hacking existing app platforms<br />
--Hacked piece can be hugely empowering. <br />
--Can legitimize and empower smaller orgs to adopt jury-rigged platforms, over larger solutions.<br />
--Documentation and discovery of hacks. <br />
--Whatsapp hacks, <br />
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--Wechat<br />
--Nextdoor<br />
--Platforms can be very language, cultural, and geographic context specific. <br />
--Technology platforms aren't universal.<br />
--From one to many, few to more. <br />
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--How to communicate directly, how to spread your message, what do you want from that?<br />
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--So using mass communication tools beyond emails is still very expensive! <br />
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--Treating all donors as major donors. Email can identify people who are interested.</div>Evelyn