Introduction to Web Analytics
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Metrics/Analytics Breakout Session - Clarity of purpose is important - 2 types
- Organizational Goals - Listening Online
- Netvibes may be useful tool in listening online (Radian 6 is another option - Facebook is more difficult than Twitter for analytics - Exploratory work reveals questions that need to be asked - Never destroy data - Concept of time is often missing in databases - Time series data is critical - Piwik Analytics may be alternative to Google Analytics (less robust?) - How do I follow a subject/topic?
- Who do you want to listen to? - Keywords - Related people/related issues
- 3 questions - max # of questions to ask a user - Klout is overrated