Cruelty-Free Webinars
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How to do a webinar that DOESN'T Suck
Our Agenda:
- Choosing a Platform
- Setting Learning Goals
- Promotion & Outreach
- The Content
- Follow-Up
Choosing a Platform
Tools
- Meetcheap
- Readytalk
- GoToMeeting
- Adobe Connect
When picking a tool....
- know the participant experience
- make sure you can connect with your audience... international connectivity
- what is recording audio like? recording both? how can the recording be shared afterwards?
- what kind of bandwidth is needed?
- what is managing the audio like? (built-in audio or separate conference call line?)
- test with actual potential participants
- have a back-up plan
- know your deal breakers
- A review of different platforms
Setting learning Goals
- 2 to 3 Goals
- Clearly articulate assets / experience gain
- lower expectations - the webinar is a limited knowledge transfer platform
- know your participants - ask them questions - get them to set the learning goals
- you may always have target goals or metrics related to how many people attend... etc.
Promotion & Outreach
- Get webinar calendar established early
- a week from date, start sending daily emails, twitter, etc.
- two days from the webinar promote every few hours
- use registration but don't require it
- get nuggets out
- articulate learning goals
Prep
collaborating
- prep presenters with limited time frames
- get them to rehearse
- have a back channel with other presenters during the webinar
- look for question plugin points though-out the webinar - instead of all at once at the end
- have a common platform you are creating presentations on, google docs presentation can help with this
- plan & practice, esp. transitions
- sound check at least 30 mins before
- upload content (slide deck) the night before
The Content
- Tell 'em what you're going to tell 'em
- Tell 'em
- Tell 'em what you told 'em
- one nugget per slide, efficiently communicate, Takahashi method
- create memorable visual metaphors
- make content personal
- warmth - use illustration - try hand written notes
- flow of training? meta then micro - theory then skill building
Follow-Up
- record & send to audience
- transcribe or do a blog post & publish - reinforces content
- make slides available too
- Reach back out to participants
- feedback? evaluation? "How can we improve the next webinar?"
- more help
- deeper dive into content