Cruelty-Free Webinars

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How to do a webinar that DOESN'T Suck

Our Agenda:

  • Choosing a Platform
  • Setting Learning Goals
  • Promotion & Outreach
  • The Content
  • Follow-Up

Choosing a Platform


  • Meetcheap
  • Readytalk
  • GoToMeeting
  • Adobe Connect

When picking a tool....

  • know the participant experience
  • make sure you can connect with your audience... international connectivity
  • what is recording audio like? recording both? how can the recording be shared afterwards?
  • what kind of bandwidth is needed?
  • what is managing the audio like? (built-in audio or separate conference call line?)
  • test with actual potential participants
  • have a back-up plan
  • know your deal breakers

Setting learning Goals

  • 2 to 3 Goals
  • Clearly articulate assets / experience gain
  • lower expectations - the webinar is a limited knowledge transfer platform
  • know your participants - ask them questions - get them to set the learning goals
  • you may always have target goals or metrics related to how many people attend... etc.

Promotion & Outreach

  • Get webinar calendar established early
  • a week from date, start sending daily emails, twitter, etc.
  • two days from the webinar promote every few hours
  • use registration but don't require it
  • get nuggets out
  • articulate learning goals



  • prep presenters with limited time frames
    • get them to rehearse
  • have a back channel with other presenters during the webinar
  • look for question plugin points though-out the webinar - instead of all at once at the end
  • have a common platform you are creating presentations on, google docs presentation can help with this
  • plan & practice, esp. transitions
  • sound check at least 30 mins before
  • upload content (slide deck) the night before

The Content

  1. Tell 'em what you're going to tell 'em
  2. Tell 'em
  3. Tell 'em what you told 'em
  • one nugget per slide, efficiently communicate, Takahashi method
    • create memorable visual metaphors
  • make content personal
  • warmth - use illustration - try hand written notes
  • flow of training? meta then micro - theory then skill building


  • record & send to audience
    • transcribe or do a blog post & publish - reinforces content
  • make slides available too
  • Reach back out to participants
    • feedback? evaluation? "How can we improve the next webinar?"
    • more help
    • deeper dive into content