https://devsummit.aspirationtech.org/index.php?title=Beyond_Brands:_Listening_Big_for_the_Issues&feed=atom&action=historyBeyond Brands: Listening Big for the Issues - Revision history2024-03-29T11:11:11ZRevision history for this page on the wikiMediaWiki 1.35.1https://devsummit.aspirationtech.org/index.php?title=Beyond_Brands:_Listening_Big_for_the_Issues&diff=445&oldid=prevVivian: 1 revision imported2015-05-05T18:13:25Z<p>1 revision imported</p>
<p><b>New page</b></p><div>'''Big Listening notes'''<br />
<br />
What rachel is looking for: "like SETI project for the internet"<br />
<br />
Rachael is working on a project "to make the Ocean famous on the internet"<br />
<br />
Thinking about "Conversation Island": intersection of topic, audience, platform and period of time<br />
Some are long standing (topic on Redit)<br />
Others bubble up and die off. (blog post)<br />
<br />
Racheel currently using Radian6 Corporate traffic/sentiment analysis (reads twitters, bogs, Clout, etc). Very expensive. Big fancy tool. $30,000 to set up, $10,000 per month. But very complicated pricing model, hard to estimate.<br />
<br />
<br />
Doing social media monitoring directly is feasible, but time expensive. <br />
<br />
What tools to people use?<br />
Google key words, blog search.<br />
Twitter. (hashtags: often disappointing 'cause they are not always actually conversations, follow people)<br />
Side note: (have to think about sub-keywords for topic. i.e. "Ocean" includes "starfish", "marine areas", etc)<br />
Google Alerts for news topics. (can get either as RSS feed or email)<br />
Online searches.<br />
Track news articles in spreadsheet, list keywords<br />
<br />
What do we do with the data once it is collected? <br />
Listening allows individual to gain insight over time.<br />
Rachael: have to actually engage in listing to the real conversation, not just use high level tools.<br />
<br />
<br />
Application: track everyone who comes to dev summit, see what topic trends they post and communication about.<br />
people used to use #nptech, and then Beth would summerize discussion topics for each week as a blog post.<br />
<br />
Rachael demos a paper-based diagram from tech-soup. Nodes standing for various actors.<br />
* Built google doc of feeds (with yahoo pipes to do language translations) its public. Url?<br />
* Piped feeds into "listining dashboard" which was a NetVibes account<br />
* Human would look at dashboard each day, and cut and past into google docs. i.e. Look for mentions of major donor.<br />
Similar to Asperations listing dashboard, but this for tracking what what other people say on the web (not just post on channels that you control)<br />
<br />
What is being done with NLP and Sentiment Analysis?<br />
What tools can we use to sift out relevant information?</div>Vivian