https://devsummit.aspirationtech.org/index.php?title=Anticipating_the_death_of_corporate_social_media&feed=atom&action=historyAnticipating the death of corporate social media - Revision history2024-03-28T23:49:31ZRevision history for this page on the wikiMediaWiki 1.35.1https://devsummit.aspirationtech.org/index.php?title=Anticipating_the_death_of_corporate_social_media&diff=3098&oldid=prevGunner: Created page with "Corporate Social Media is Dying, what should non-profits do? Short answer: revise or create their comms strategy. Where are your people at with the impact of social media? O..."2022-11-23T03:10:30Z<p>Created page with "Corporate Social Media is Dying, what should non-profits do? Short answer: revise or create their comms strategy. Where are your people at with the impact of social media? O..."</p>
<p><b>New page</b></p><div>Corporate Social Media is Dying, what should non-profits do?<br />
<br />
Short answer: revise or create their comms strategy.<br />
<br />
Where are your people at with the impact of social media? On their work/lives?<br />
<br />
Lifestyle<br />
<br />
*There are different generations of social media, and their state of thriving and impact on work/life are different<br />
*To broadcast their lifestyle to friend & strategies<br />
*To archive their thoughts and photos<br />
*Live (e.g. webinar, etc. selling stuffs)<br />
*Most people aren’t “posters”<br />
*To lurk on others<br />
<br />
Promotion (self/idea)<br />
<br />
*Artist communities share their work & engagement<br />
*Journalists have a tough time leaving social media, even if they want to, because its where this promote their work<br />
*I miss events because I’m not on social media<br />
*LinkedIN - trying to find a job would be vv difficult - even in applications<br />
*Means of bringing in traffic<br />
<br />
Health/Critique<br />
<br />
*Impact - they feel stressed out - because others around them seen to have better lives than they do<br />
*Impact - double-edge axe. Enemy will know what <br />
*What does healthy social medial look like?<br />
*I killed twitter acct, I killed Reddit. Use FB for Family, I use IMGUR news + meme<br />
*People seem tired of new platforms<br />
*Impact - they feel drained by all the doom scrolling <br />
*They feel addicted to doomscrolling<br />
*People have gotten used to harassment<br />
*Impact - they feel burnt out<br />
<br />
Journalists<br />
<br />
*Staying up to date on the news <br />
*People - ie journalists - are concerned about how ownerships of companies affects the safety of their comms<br />
*Concerned: If twitter crashes, holes in their articles (oembed)<br />
<br />
Organising <br />
<br />
*How can we compensate for the reach possible with twitter. Future of amplification<br />
*Disconnect between the theory of change<br />
*Staying up to date on what organisations ace up to?<br />
*Our users don’t seem to want everything to be social<br />
*Slactivism (hit like button)<br />
*What are they using? <br />
**Insta<br />
**FB<br />
**Group<br />
*How politically are groups thinking?<br />
*Spectrum of movement groups<br />
**Don’t use (for whatever, lack of capacity to understand it’s danger)<br />
**Don’t want to use but feel like we have to?<br />
**Very committed to using<br />
*Light touch points for contact<br />
*Fundraising<br />
*Awareness - raising campaigns<br />
<br />
Community/Networks<br />
<br />
*Seeing inspiration from community<br />
*Smaller communities = less risic<br />
*Staying connected to friends who live abroad<br />
*Threshold for following & connections (grocery rule close ties)<br />
<br />
<br />
QAF’s for guiding people through our social media reality<br />
<br />
*How to avoid lockin to a network?<br />
*What kind of interactions do we intend to encourage & discourage<br />
*Could this be a group chat?<br />
*What don’t you want to share?<br />
*Who is your potential current audience<br />
*Who can read your DMs?<br />
*Where else do your communities live, socialise, engage?<br />
*Who are you reaching that you don’t want to be reaching?<br />
*Who is doing this work?<br />
*How do you move your followers and content? <br />
*What are the advantages of small & local vs huge & global?<br />
*Are you measuring your impact of social media<br />
*What are your concerns about social media use in the context of the current <br />
*Are you measuring your social media impact? How?<br />
*What’s the ROI for using the platform for my campaign/ Intake / business<br />
*How is this platform affecting my well being?<br />
*How would your mental well being improve by not being on these platforms?<br />
*Does your tool serve your audience?<br />
*What are the hidden costs?<br />
*What are harmful policies for people at risk?<br />
*How dependent am I on these platforms?<br />
*What do these platforms know about you that your most closest friends don’t?<br />
*Why not communicate this announcement via email?<br />
*What are questions that people should ask themselves more often?<br />
*Would having your own website meet your needs/be a good alternative?<br />
*Could I survive without social media<br />
*Who owns/controls the platforms?<br />
*Do I have the contact details of my friends?<br />
*Privacy. Is it safe?<br />
*What personal details are required in order to use the platform <br />
*Is this the best way/only way? Using social media? Is there another way?<br />
*What is social media doing for you?<br />
*What are you trying to accomplish? How can social media support that?<br />
*Is my reach effective?<br />
*What are the motivations of the provider?<br />
*Is my use of the platform empowering the opponents of our mission?<br />
*What type of governance works for you?<br />
*How doe the form determine what is communicated. What types of interactions are possible?</div>Gunner