Fundraising: How foundations think
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- Money is for solving problems
- Budget and general operating is not a motivating factor
- "Othering" is not good; foundations are peers
- two types of money: "living money" vs "dead money"
- foundations are more risk averse
- the power of program officers at foundations to get things done is almost exclusively to write checks.
- program officers want to push grantees into horizontal grants rather than their specific program area (so that it doesn't come out of their allocation)
- break up the interactions to interactions
- The first interaction should be an offer to help the foundation
- The second or third interaction should be about potentially asking for money
- fundraising from foundations is "sales"
- ask foundations about their strategy (because they love to talk about their strategy)
- business meeetings all have the same structure. Leverage the five minutes in the beginning of the meeting to get them to talk about themselves.
- engagement is in three phases: intellectual; creative; emotional
- cold calls are last resort; seek out warm introductions
- four ways to scope out opportunities
- desk research
- "who else should I talk to" over coffee
- opportunistic
- ???
- meeting foundations at conference
- make sure you are interesting; don't try to get funded
- get someone to say to themselves: "hmmm, that was interesting. how would that work?"
- first rule of pitching: never pitch