View source for Claiming and protecting your organization's online identity


== Defining and Protecting Identity Online ==

== What areas to address? ==
*Website: domain, hosting
*Metrics: analytics
*Content: trademarks, events, mission, values
*Social Media: accounts, branding
*Relationships: donors/funders, staff


== Observations ==
*Requiring users to “sign in” with Facebook to access your content asks them to expose themselves and can be problematic
*Protecting the people related to your organization


== Issues related to identity: ==
*gender, sexuality, ability, religion
*anonymity versus accountability
*when to use individual identity versus organizational
*when to use pseudonums, or multiple identities, and how to do it well
*how to delete an identity
*when do we need to reveal our identity to push our mission, and which parts
*tracking internal processes with an internal wiki + password manager (1Password, phabrication, keepass)

*if someone registers your .org/.xyz/.etc protecting trademark, and defending across social media 
*if someone tries to hack your identity, send them a university dispute resolution protocol
*buying all TLDs and misspellings is no longer practical. Establishing a trademark is better.


== Assess what parts of your identity need protection. ==
*1) figure out what you want to do.
*2) decide what identity you need
*3) ascertain how that identity relates to the world, and flag the issues that will emerge (pro and con)
*4) apply this process to both the org and the individuals
*5) Maybe not all issues/actions are relevant. Pick the ones you need based on steps 1-4 above.

Pick social media carefully. Only what you can control.
Language and locations might be needed for multiple accounts.
Use a consistent voice: either a single writer, editor or set of guidelines.

                                                                 ▲
                                                                  | vulnerable/
                                                                  | individual
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risky/                                                         |
adversary                                                   |
⬅-----------------------------------------------------------------------→
                                                                  |                                                            safe/
                                                                  |                                                              ally
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                                      solidarity/            |
                                       organizational    ▼

developed this graph. recommended plotting components of identity, and recommending best practices based on which quadrant.