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what are we looking for?

monitor our new projects
find free (or cheaper) tools
gripe (at gunner's request) about expensive tools
what should I recommend to my clients?

basics

most based on rss feeds
aspiration uses netvibes (has free version, but no analytics)
aggregates social media searches in one place
tabs for different program areas / keywords

how does it fit in the workflow?

for lots of folks, it's the first thing they check in the morning
for upwell, dashboard isn't the starting point, but part of the whole campaign cycle

assumes you know what you're looking for
can be hard to filter signal from noise

radian6 actually not good at things you don't know you're looking for
keyword searches + exclusion can work, but hard to manage

automated tools exist that use your social graph for curation
tweeted times w/ org account gives us first pass
paper.li (more noise, also can find hidden signal)

what are the inputs into the dashboard?

keywords
source lists
org social graph
twitter lists
facebook friends

most dashboards go forward, not historical
can pay surcharge for older data

layer conversations on top of each other to determine comparative volume

plan for the divorice, make sure you're able to get data out
Listening Matrix template helps documentation

the way you phrase your queries become your IP
learn from each new keyword, how to describe conversation
terms matter (misspelling, proximity)

easy to just look at data on your dashboard
but you can miss the context & trends

gripes about radian

it's built in flash
UI doesn't scale
it's hella expensive
you can't export on your own

what about open source tools?

piwik
managing news (drupal 6, may not have new development since 2011)
anything else?
feel free to add (or build?)

how do you track facebook?

facebook search is awful (due to user privacy settings)
google+ is worse

fb share button count may not match what you can get direct from the api
very little transparency from dashboards about where their data comes from

just because someone is buying data, doesn't mean they have all the data (eg: quora might be hidden)

how do you start?

not with radian6

what are the decisions you want to make based on your analytics?
need to map out what you're trying to do before you start
flow chart the desired change
determine useful indicators & metrics
counting the wrong thing can be wasted energy, or counterproductive

rss feeds are (still) really useful
google search tips:
- site: search on a specific site
- link: who's linking to you
- quotes to keep words together
- minus sign to reduce noise

how do you introduce to non-techies

rss still pretty technical term (despite being really simple)
people love to hear about mentions
instant gratification in new connections

can be bad if there's off message content that the leadership didn't know about

set up role-based aliases for accounts, so you're not dependent on staff names
- internal ownership over channels

resources

Beth Kanter: "Nonprofits, show me your dashboards"
KD Paine: Measuring the Networked Nonprofit
http://www.bethkanter.org/dashboard-design/
http://www.bethkanter.org/nonprofit-dashboard/
http://blog.socialsourcecommons.org/2011/06/keeping-track-of-your-dashboard-feeds-with-a-listening-matrix/

Dashboard Gripe Session

Contents