Rethinking Telephone Advocacy for Member Organizations
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Contents |
Facilitated by Simon Rowland, CEO of Direct Leap Technologies, Inc.
Simon Rowland will very briefly demonstrate some new tools developed and field-tested during the 2004 and 2006 Canadian Federal Elections, including an advanced system to send automated phone calls for national Get Out the Vote, identifying sign locations, and to drive crowds to events. Direct Leap Technologies has spent years applying advanced technology to the problems faced by nonprofits, and we are excited to exchange ideas.
The focus is an exchange of ideas for using the telephone to advance the work of mission-based nonprofits:
- Sending an interactive phone call to everyone on a city block with Google Maps
- Doubling the phonebank productivity field organizers or grassroots campaigns using a predictive dialer service
- Surveying constituents and performing automated voter profiling to identify interest in specific issues
- How to build and use a 'profile' to micro-target individual supporters with a custom email events listing, to print a different leaflet for each household, or for fundraising and social issue education.
- Keeping members informed of breaking events, addressing rumors, and asking members to take action
Your takeaways from this event will be an exciting set of ideas of what is possible and how to use it within your member organization or in your advocacy campaigns.
Telecommunications Breakout Session Notes
What Has Been Done
- Automated Phone Calls (Robodial)
- Interactive --> collect a response
- Press 1 to talk to a human
- Direct to voicemail (ringless)
- Call Center
- Inbound or Outbound (using a predictive dialer - this dials for you and will determine whether or not there is a person home or if it's an answering machine )
- (Can make it so that people can answer calls from different locations when you dial a 1-800 #)
- MoveON Centrally-organized mass volunteer phoning (Call For Change campaign)
- IVR (interactive voice response)
- Voice Menus Prompts etc. (press 1 for blah blah blah)
- ex: 6K mp3 files can be accessed over a phone (cultural content)
- ex: can submit content via phone or web for a podcast
- Voice Recognition
- Text to Speech
- Voice Menus Prompts etc. (press 1 for blah blah blah)
- Web
- Click to call - enter your phone # and click "call"
- SMS
- Blast
- Survey
What are some cool ways that it can have an impact?
- Phone surveys that allow you to collect information on your constitutients
- Can allow you to do really specialized messaging
- Can allow you to call them w/rss feeds about issues that they say they care about
- Facilitate community building by understanding peoples interest and sending info their way
- Ability to call 20 people at once w/pre-recorded message
- Publishing Media
- You could bring up a group in CiviCrm(or DIA) and blast a voice or text message to them (this could be RAD)
- Emergency Contact - like if something bad happens in an area , you could use a mapping system that allows you to gather numbers of people who would be affected by this disaster and then you could text/voice mail them all to let them know.
- Widgets that you can subscribe to: like, what's the cheapest Gas in SF, or what's the market value of produce for farmers. You can call and it would tell you. You could do it propt by SMS monitoring elections using sms e.g. voter turnout
People's Experiences
- Civicrm + Mobile Voter
- PBX systems
- text-messaging for voter registration
- text messaging for reminding people to vote
- Cell phones are far more pervasive on an international scale. Leveraging this tool can have a huge effect if used properly.
- CMS systems integrated w/Voice over IP systems - would be extremely cool
- Cell Phones are more critical for information sharing internationally
- ?How can we better use this method to distribute information?
- ex: message to remind somebody to take their perscription drubs
Exploring different ways to collect information
- Collecting Survey/Event Data
- SMS
- Touch Tone Voice
- Web Form Survey
- PDA
- Machine readable Form
- Streaming Audio
- Micro FM
- Voice to Stream
- Listen to Stream over Phone
- Add to Playlist
- SMS Organizing
- SMS Mailing Lists
- Request information
- SMS reminders/Outcalling
WRAP UP:
- Integration(whatever that may look like) w/CRMs + CMS systems mandatory to leverage these systems to affect social/political change - already starting w/CiviCRM
- These systems are really good to bridge the technical divide, internationally, homeless, or any communities w/o a high literacy,
- Everything you can do on the web, you can do through telphones
- Can also be used by journalists submitting info from the field.
- Also useful for demonstration coordination
